Park targets budget tourist

02bus-hotelThe Apeejay Surrendra group, which owns and operates hotels under brand name The Park, plans to add 200 rooms under mid-market brand “Zone by The Park” in 2016.

“This year, we are hoping to add three more properties under the Zone by The Park. These are properties built by local developers and managed by us,” said Vijay Dewan, managing director of Apeejay Surrendra Park Hotels, on the sidelines of a tourism summit organised by the CII here today.

The group already manages three properties in Coimbatore, Jaipur and Chennai under the Zone by The Park brand, which was launched in 2013 and caters to budget travellers. Dewan said the company was planning to expand in Goa, Raipur and Rajasthan.

Apeejay Surrendra forayed into Morocco in September when it entered into a management agreement to run Sahara Palace Marrakech. The property has 89 rooms besides luxurious suite and riads, which are traditional Moroccan houses converted into hotels.

Dewan, who is the chairman of tourism sub-committee of CII eastern region, said the room inventory in the state was set to grow significantly in the next five years. “Investments of over Rs 2,500 crore have already been made in the past three years. A total of 1,000 rooms will be added this year. These investments could go live in 2016. Another Rs 2,000 crore worth of projects are in the pipeline,” he said.

According to US firm Tripadvisor, Bengal will have to generate more online content and reviews to make it more attractive for travellers.

ITC expansion

ITC Hotels’ chief operating officer Ranvir Bhandari said the company was taking major strides in the hospitality sector with key properties in Calcutta, Hyderabad and Ahmedabad, likely to be launched in 2017. “There are lots of new projects coming up,” Bhandari said. He added that the group was planning to expand in the smaller cities with its Welcom Hotels and My Fortune brands.

ITC Hotels is also looking to foray into Sri Lanka. “In Sri Lanka, we are coming up with an iconic hotel. It will be a mixed-use development,” Bhandari said.