The company is developing 600 apartments in this 5-acre project, which was launched recently on Facebook. The prices are in the range of Rs 30-70 lakh.
The prospective buyer have to register themselves through Facebook and seek their unique invite code.
“Over the last week, Tata Housing handed over 15,000 invite codes resulting in sales of over 250 apartments on the first day,” Tata Housing said in a statement.
Sources said the sales value of 250 flats is worth Rs 100 crore.
“With rapid urbanization and disposable income, the desire to stay close to nature has become one of the major factors driving the second home segment in India.
“This segment has witnessed steady growth of over 10 per cent year-on-year and contributes around 5-7 per cent of the overall residential segment,” Tata Housing MD & CEO Brotin Banerjee said.
The online medium along with the right product mix would play a significant role in accomplishing the vision of being the largest home provider of quality homes to consumers across the country, he added.
Established in 1984, Tata Housing is a closely held public limited company and a subsidiary of Tata Sons Ltd, which holds 99.86 per cent of equity share capital of the company.
The company has 70 million sq ft under various stages of planning and execution and an additional 19 million sq ft in the pipeline.